
The importance of internet presences for businesses is steadily rising. Website tests are the appropriate instrument for assuring that investments in the internet presence obtain the desired result for the users.
Through a standardised onsite enquiry amongst users strengths and weaknesses of an internet presence can be identified. Positive impression, clarity, comprehensibility and functionality of menu navigation can be assessed from the user's point of view. The contents can be tested for completeness, quality and credibility.
The ascertained key figures can be evaluated through a benchmarking, inevitable improvements can be deduced and prioritised. Through continuous testing the success of changes can be judged in the course of time.