Target Group Analysis
Through detailed knowledge of your target groups new market opportunities can be opened up. We analyse the structure of your potential or existing customers, like visitors of an event, users of particular services or the visitors of a website.
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Various criteria can be the focus of a target group analysis:
- Importance of single aspects of an offer
- Analysis of purchase motives and barriers
- Media used for information prior to purchase decision
- Effects of marketing activities
- Socio-demographic aspects
- Regional spreading of the target group
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There are always people behind the bare market research figures. People who decide to use the service of a certain provider but not that of another one. It is therefore worthwhile examining the processes of decision-making in detail: What does a product mean to the user in his everyday life? Which motives lead to a purchase decision and what factors affect it?
Target group segmentations are useful to define market segments, which can then be addressed with marketing activities.
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