Potential Analysis
Before the launch of new services and products it is advisable to carry out a potential analysis to determine the acceptance of the new offer and to evaluate the market potential.
A potential analysis is based mainly on a representative enquiry of the target group. Not only can the existing general demand of a product category in any region be identified, but also the future demand for existing or entirely new porducts can be assessed quantitatively through a potential analysis. Sales forecasts for a qualified, accessible market can be quoted depending on marketing expenses. In order to address the new potential through marketing activities, a target group profile of the potential purchasers can be created and their used information sources can be detected.
Identify existing market structure
Hopp & Partner determines the market volume, market shares and market penetration also in new and less explored markets. Thereby the product category can be defined according to individual strategic demands. The customer's own market share is detected, competitors and structure of the branch become transparent.
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