B2B Survey

B2B surveys are now used in almost all industries, because it is an important competitive advantage of knowing exactly the perspective of their own customers.

In B2B surveys (business surveys) existing or potential business customers are surveyed. The demand in the enterprises can be identified and quantified for the purchase of relevant factors. Used detailed information about competitors may be obtained from a customer perspective.

Customer Survey

Through a survey of existing enterprise customers, customer relationships can be identify and explore the potential for optimization a product and service offering. Possible questions:

  • Satisfaction: How satisfied are your customers with your services?
  • Customer Loyalty: How strong is the customer loyalty and the willingness to change? How can we increase customer loyalty?
  • Profile: What are the strengths and weaknesses your customers percept in you and the competition offers?
  • Advertising: What effect do your marketing efforts?
  • Image: What image does your company at the customers?

Potential analysis

Through a survey of potential customers the still crude commercial target market can be explored. The results are important knowledge bases for further business development.

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Potential analysis answering to key questions about the introduction of a service:

  • Potenzial
    What are the needs for companies in your services? In which sectors, regions, business sizes is high or low demand?
  • Market segmentation
    What contractors are used now?
  • Market share
    How big is your market share, and the one of your competitors?
  • Brand Awareness
    Which vendors are known and considered?
  • Selection criteria
    How important are individual features, services or contractual arrangements for the purchasing decision?
  • Decision makers
    How does the decision making process look like for the procurement at the company?
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Distribution Study

In distribution studies the crucial questions about the distribution chain can be answered and optimized:

  • Satisfaction
    How satisfied are the sales represantatives with product, sales support, marketing materials, commission model?
  • Sales Barriers
    What sales barriers and problems exist in the market?
  • Selling Points
    What methods and sales points do the successful sales represantatives use?
  • Competition
    How is the perception of your offering in comparison with the competitive offernings?

Example reports:


Methods for B2B-Surveys

B2B surveys are usually conducted by telefone. In certain cases it is useful to do it in written or online surveys. Hopp & Partner disposes of a specifically trained pool of interviewers for B2B-Surveys, which contains good participation rates, because of their trained speech approach.

  • Address procurement
    To interview potential customers Hopp & Partner procures addresses of companies in your target group from address databases.
  • Customer addresses
    We regularly use address files from our client for the interviews. For Hopp & Partner the data protection is the top priority and is contractually guaranteed.
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