Method and Schedule

The test is conducted as a panel-line survey in the applications for your target audience using the test software developed by us.

The Advertising Test developed by Hopp & Partners is based on the latest psychological and sociological knowledge about the advertising effect. He is also the result of years of practical experience of our team with the methodical implementation of tests in communication research.

We recommend in most of the cases to carry out the test online. Alternatively, the test is also feasible in the studio.

The total project duration is only about 5 to 10 business days and includes the following phases:

  1. Choose target group
    • They determine the target group definition
      Example: 18-39 year old mobile users with medium and high income

  2. Transmission of advertising
    • You send us the test advertisment
      Examples: 5 alternative advertisment themes of an advertising agency or 3 alternative campaign concepts of different agencies, each with 3 motifs
    • You send us the communication target
      Examples: the increase of brand awareness, increased sales, improve of the value for money

  3. Test-configuration
    • Selection of the desired test modules
    • Determining the number of test subjects
      Examples: 100, 200 or 300 target persons (the larger the sample, the more accurate the results)

  4. Test execution
    • Programming of the tests with individual motives
    • Performance of the test
    • Evaluation of the results

  5. Delivery of the Score
    • Delivery of results as a PowerPoint presentation with concrete recommendations for action derived from the data

Hopp & Partner has an in-house survey and test software. For the recruitment of target persons Hopp & Partner relies on the panel from a reputable partner company. The panelmanagement of the online representativ panels relies on the guidelines of the BVM and DGOF. The panelsize also allows the survey of very specific target groups.

Contact