Advertising Media Test
Our Advertising Media Test can check the effectiveness of ads, posters and video spots. The results of the tests can support marketing decisions and identify optimization potential in the advertising materials.
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Characteristics of our Advertising Media Tests:
- Fast and valid results
- Concrete recommendations
- Multimedia-based: usable for print ads, posters and video spots
- Multidimensional: measurement of up to 12 major advertising effectiveness parameters
- Scientific: scientific evaluation of the campaign
- Audience specific: test carried out in a relevant audience
- Locally or nationwide: egionally restricted or nationwide tests
- Economical: very good value for money
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The risk of a misdirected investment can be substantially decreased by pretesting the advertising media. Through pretests, we assist your development and choice of advertising media such as ads, catalogues, radio and TV spots. Thereby, we verify the functionality of the communication mechanisms, the credibility, the liking and the coherence of the advertising medium in relation to the brand's target positioning. In the context of benchmarks the performance of a campaign can be assessed in relation to a similar campaign.
This is what an Advertising Media Test yields:
- Avoiding bad investments:
Advertising Media tests reduce the risk of an advertising campaign flop - Design improvement:
Identification of optimization potential for the design - More efficient use of budget:
With optimized campaign control of motive variants at different effectiveness of the motives
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