Computer Assisted Survey (CAPI)
Personal interviews belong to the classical questioning techniques and can be held almost everywhere: At events, in shopping centres, at holiday resorts or at fairs.
Possible areas of personal interviews
- Visitor surveys in the cultural and leisure sector
- Visitor surveys on consumer and trade shows
- Surveys on all kinds of events (eg concerts, sporting events)
- Surveys at the Point of Sale
- Guest surveys of tourist destinations
- Interview at company events, road shows, promotions
Personal interviews can be made in writing with paper questionnaires (paper & pencil), or carried out electronically on Tablet PCs (CAPI). Hopp & Partner has a nationwide network of trained interviewers who focus on Berlin as well as experienced supervisors. If desired, the interviewer wear a business Dress on-site.
CAPI-enquiries (computer assisted personal interview) through PDAs offer numerous advantages compared to peronal interviews in writing: Program-controlled questionnaires and automised filtering guarantee a high data quality. Through the fast data availability real-time field control is possible as well as delivery of the results on a daily base. Hopp & Partner utilizes high-quality tablet notebooks, for which media representations and the collection of open nominations is possible.
- Best data quality by electronic collection
- Data are immediately ready for analysis and are daily available
- Used CAPI-equipment: HP Tablet Notebooks with 12“-Touch-Screen, collection software and belt
- Interviewing in sitting and standing (mCAPI)
- Complex automatic filter guides and dynamic programming of the questionnaires possible
- collection of open nominations is possible (free writing on the screen)
- Presentation of media (pictures, videos) possible
- Support of multilingualism
For interviewing test subjects in the studio, 15 CAPI-interview terminals are available in Berlin-Mitte.
CAPI equipment of Hopp & Partners in action
Contact