Andrea Bührmann

Qualitative market research

Andrea BührmannAndrea BührmannAndrea Bührmann

Andrea Bührmann hase been working since 1988 in socio-scientific research, consulting and education and is currently a university professor at LMU Munich.

In the past years she managed numerous research projects and published pioneering contributions on qualitative research methods. For Hopp & Partner she coaches the area of qualitative market research

Dr. Bührmann is a member of the Professional Association of German sociologists (Berufsverband Deutscher Soziologinnen und Soziologen e.V.) as well as the section of qualitative social research of the German Association of Sociology.

 

Berufsverband Deutscher Soziologinnen und Soziologen e.V.